 
|
 |
Star
Recording Inc.
Ms. Annabelle Regalado-Borja
Managing Director
2nd Floor ABS-CBN Bldg., Broadcast Center
Mother Ignacia St., Diliman, Quezon City
Tels: 415-2272
Fax : 413-9165 / E-mail: Annabelle_Regalado-Borja@abs-cbn.com
MUSIC SAMPLES [ click to
hear audio clips in .mp3 format ]
"One"
- Heart Evangelista
CORPORATE
PROFILE
Star
Recording, Inc. - or simply, Star Records - was a major diversification
move in the evolution of ABS-CBN from a broadcast media to a fully integrated
entertainment company. After gaining a solid foothold in film production
and distribution (Star Cinema) and merchandising (ABS-CBN Licensing),
venturing into the music business was an obvious development.
Incorporated
in February 1995, Star Records began commercial operations in September
of the same year, having signed an exclusive distribution agreement with
Sony Music Entertainment, covering the entire country except Metro Manila.
Within
a few months, the company managed to set up what has become the largest
provincial sales and distribution network, with branches in Cebu, Iloilo,
Davao and Cagayan de Oro, complemented by a team of sales representatives
for Northern, Central and Southern Luzon.
Like
any upstart record company, Star Records had to contend with growing pains
and initial obstacles. Since it did not distribute Sony in the Metro Manila
area, the company could not gain store space in the major record stores
where consignment was the dominant trading arrangement.
From
the outset, Star Records had embarked on its own artist and repertoire
development, and catalog build up normally takes time. Still, during its
first year, Star Records had already signed about a dozen artists, most
of whom were so-called "garage acts".
But
the biggest problem encountered was in the area of promotions. The record
business is traditionally dependent on music-oriented FM radio. Being
a subsidiary of broadcast industry leader ABS-CBN, Star Records met stiff,
even antagonistic, resistance from its parent media's competitors. For
most of that first year therefore, much of the company's energies were
spent on bringing down those barriers, and securing airplay outside ABS-CBN's
radio network.
In
August 1996, Star Records went into licensing into an effort to strengthen
its product base and gain entry into the Metro Manila consignment market.
First, it signed a 3-year license agreement with a local rock label JML
Records, gaining control of its catalog of some 30 album titles. This
was followed by license deals with a number of foreign independent labels:
Beaver Music (Netherlands), Music of Life (UK) and Rox (Belgium).
Its
distribution contract with Sony was renewed in October 1996 and with the
addition of about 30 dealerships in Metro Manila to Star's territory,
the company finally managed to establish a significant presence in the
national capital region.
Meanwhile,
the company continued to accelerate artist and repertoire investments.
By December, the company's artist roster had grown to some local twenty
acts.
Despite
its improved presence in the crowded and intensely competitive FM band,
Star Records needed more exposure. Thus, arrangements were made with its
parent company to allow a shift to a promotions mix of radio and TV as
main promotion vehicles. Music videos, despite their prohibitive production
costs, as well as TV commercials, became important tools for the company's
promotional efforts.
In
June 1997, Star Records concluded a distribution and licensing agreement
with Rock Records of Taiwan, involving product from about 40 independent
European and American labels. Under this deal, albums by named international
artists like Depeche Mode, Erasure, Nick Cave, Richard Clayderman and
Kenny Rogers have been released, helping to improve Star Records' market
profile.
A record
company is often judged by the number of hit records it has released.
Young as it is, Star has had a number of gold and platinum albums to its
credit, namely: "A.T.B.P.", a collection of music and poems
for kids, albums by Lindsay Custodio, Jamie Rivera, Jessa Zaragoza, Carol
Banawa, Jolina Magdangal and Piolo Pascual. As well as soundtrack albums
for Star Cinema's "Flames, The Movie", "Got To Believe"
and "Trip", to name a few.
No
doubt, Star Records continues to accelerate catalog buildup, aggressively
pursuing some of the biggest artists in the local music scene. At the
same time, alliances with foreign repertoire owners are being explored,
aimed at establishing long-term global linkages.
As
the company matures, and as its marketing and A&R teams gain experience,
particularly in effectively wielding its competitive advantage as part
of the ABS-CBN group of companies, there is no doubt that bigger things
are in store for Star Records in the coming years.
VISION
Star
Records is a full line repertoire-producing company and a leader in the
music industry that is at par with the best in the world.
MISSION
1. To nurture an artist-friendly climate designed to attract the
best talents in the country by:
- adopting
policies and terms consistent with the highest standards in Asia
- upholding
its commitments and maintaining professionalism in its business dealings,
particularly with artists, composers and licensors
2. To aggressively
build up product base by giving more focus on repertoire development in
all genres, as well as licensing of foreign product.
3.
To consistently identify current and emerging market segments, changing
tastes in music, develop the right products and introduce innovative marketing
strategies.
4.
To diversify and expand business interests in digital recording technology,
music publishing, record distribution and retailing.
5.
To tap overseas Filipino markets through licensing agreements with affiliates
and others.
6.
To continuously ensure that the organization and its people are aligned
with planned strategic business expansion and/or diversification.
7.
To establish a "partner relationship" with suppliers for better
cost efficiency.
CORE
VALUES
Integrity
- Credibility
- Fairness
- Commitment
Excellence
- Entrepreneurship
- World-Class
standards
- Professionalism
Leadership
- Innovation
- Proactivity
- Empowerment
- Decisiveness
People
Orientation
- People
development
- Recognition
and reward on performance
|
|
